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- Establishing new direction for higher education and grooming students with international vision and omni-directional talent.
- A college possessing international prestige and competitiveness.
- The school motto: Simplicity, Truthfulness, Firmness and Perseverance.
- The enterprise spirit of responsibility.
- Insist on innovative thinking.
- Faculties are the teachers as well as friends to the students.
- Profound consideration that emphasizes on self-discipline.
- Grand tolerance and bearing with wide breadth of mind.
- Continuously insisting on environmental protection consciousness.
- Selfless feeling of loving the school like own home.
- Manipulating all the business with humanity as the basic attitude.
- Pioneering the development of education with the wild-card advantage.
- Fostering international perspective with teaching in English.
- Broadening international perspective with junior abroad policy.
- Realizing the whole-person education in residential college.
- Inspiring the students to construct the mature intellect.
- Substantial learning contents from after-school instructions.
- Multiple cooperation for earning local recognition.
- Pursuing infinite “Blue Ocean Strategy” with innovative policy.
- Creating traditions by blending of old and new concepts.
- Excellent teachers emphasizing the methods of teaching.
- Team-work consciousness for effective cooperation.
- True caring originated from close faculty-student relationship.
- Elaborating the effectiveness of information management.
- Establishing Total Quality Management.
- Mission-oriented flexible organization.